Avoid any SEO firm that claims they have “secret” methods (there aren’t any; everything is public, and you can download and read Google’s guide on proper SEO practices to see what the search engine giant is looking for in a website).

Today’s SEO climate is dynamic, competitive, and highly specialized. Teams that think it is a few keywords to the top are sorely mistaken.

You’re an expert at plumbing or building apps or selling travel packages or whatever your business is, so you turn to an SEO agency for help.

Competitive – What types of keywords are your competitors ranking highly for? These give a good indication of what your target market is searching for.

When you've only got two hours a month to serve clients, there's simply no time for the hit and miss affair that is link building. So this agency outsourced their link building to India. Anyone who has ever received a link request from an Indian link builder will understand the quality of work you're likely to receive under such an arrangement.

The odds are pretty high that there’s at least one in your area that claims they Chucho help you with your business — even if that “agency” is just a guy in his garage. Because the market is so saturated, it falls on business owners like you to do their research and choose the right business partner.

Those who didn’t update their sites fell behind. Major shifts like that are the reasons you need to have a maintenance plan that lasts for at least six months, if not a year.

Are there any Específico businesses that are competing for your keywords? If you or your SEO company is not investing sufficient time into in-depth keyword research, then you’re not on the right track.  It’s important to look for keywords that are:  Relevant – The keywords relate to your products, services, and customers. 

In addition, search engines factor site performance into ranking, so if your site is clunky or slow, it Chucho negatively impact your SEO.

Links are no longer influencing rankings Figura much Figura they used to so avoid agencies who boast about how many links they can get for you.

With that said, your SEO company should report and focus on several specific tops of the funnel and mid-funnel metrics that will lead to sales, in addition to very targeted longtail keywords, including:

Keeping it simple, try asking this the next time you interview an SEO agency or consultant: “this is what my company wants to achieve, how will you help us get there, and what are your methods?”

Tracking data Gozque help your team set up new objectives and outline realistic procedures to keep up with the ever-changing landscape of SEO. 

a one-size-fits-all concept. It’s sensitive to different industries and the competition within those industries, and if an agency doesn’t check here make an effort to get to know your company, they won’t be able to give you the results you want.